GO AWAY GRAY® products are natural dietary supplements and hair care products specially designed to prevent and reverse gray hair naturally using the natural enzyme Catalase, restoring the natural color to the hair from within. They are intended for men and women of all ages. They are patented formulations of the U.S. manufacturer Rise 'n' Shine, and comply with all European Union standards.
The product is based on a scientific study by the School of Health Sciences at the University of Bradford in the UK, which states that:
"People who bleach their hair develop massive oxidative stress through the accumulation of hydrogen peroxide in the hair follicle, which causes the hair to bleach its color from the inside out."
The research examined a group of 2,411 people internationally and was published in the scientific journal FASEB Journal .